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How to choose a good domain name

What makes a good domain name? Choosing the best website name is one of the most important first steps to getting your business online, so here are a few things to consider before you begin:

1. Think about the bit after the dot – the suffix
This is one of the biggest and most important decisions you’ll make so consider it carefully.

The most popular…
.com is the most popular and most recognised domain suffix in the world. Many people automatically type it to find what they are looking for so if your domain name is available in a .com, it’s a great idea to grab it! Even if you don’t want to use it as your main suffix, you can always set it up to forward to the domain of your choice.

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How many .coms are registered?

Verisign, the registry of all .com and .net domains, announced that in the 3rd quarter of 2019 there was a whopping 144million .com domain names registered and 13.4 million .net domains registered worldwide. Read the Verisign 2019 report to find out more.

The local suffix…
If your target market is your local area or the country you live in, choosing your local country code domain is the ideal option. For example, uk colocation if you live in the UK you could choose a .co.uk or .uk domain name, or in Germany you could choose a .de or in Ireland you could go for a .ie. Check out the whole range of country code domain names. By choosing your colocation uk local domain suffix your visitors will feel at home and it also helps build credibility and trust in your business.

How many .co.uk domains are registered?

Nominet, the .co.uk and .uk domain registry, reported that by the end of December 2019, there were 9,497,458 .co.uk domains and 3,549,140 .uk domains registered. In December alone, 96,018 of those were new .co.uk registrations and 11,192 were new .uk registrations. For more information, read Nominet’s reports and statistics.

New domain extensions…
If you’d prefer a more descriptive domain extension, there are hundreds to choose from for example .football, .online, .photography, .party and .ninja. There are even geo-location domains cheap colocation like .berlin and .london. Its easy to showcase your business or project, so whether you’re a lawyer, a yoga teacher, you sell diamonds or love dogs – there is definitely a suffix for you. Why not dive in and explore now?

2. Check for spelling issues
Here are a few examples of some innocent mistakes made when registering a domain name – what do you see when you read these?

Thenewstalkers.suffix – The news talkers or The new stalkers?
Speedofart.suffix – We don’t see Speed of Art at first glance…
Choosespain.suffix – Chooses pain?
Childrenswear.suffix – Children swear?
It’s easy to get so focused on finding a good name that you may not notice spelling mishaps so it’s always worth asking a friend to have a look before you register your domain name.

3. Consider your email address
Before you register a long domain name, think about your email address. Is it going to be easy for customers to remember if you call it out over the phone? Is it difficult to spell? If you register a domain uk server colocation like mygorgeousblackdress.suffix, would it also be worth considering registering mgbd.suffix so you have the option of a shorter email address?

4. Is it a memorable name?
If your visitors can recall your domain name, they will often type it directly into the search bar and go straight to your website. This is a big rackspace colocation win for you as they don’t see any of your competitors along the way!

Ready to find your ideal domain name? Use our handy domain search below to get started!
5 ways to use automated email marketing
Email marketing is an incredibly effective channel for marketing a business, and automated targeted messages can be hugely successful conversion tools.

A successful email marketing campaign can increase engagement with your products and services that convert into sales. Here are five simple ways to use automated business email marketing for your business:

1. Ask for feedback
When a potential customer contacts the business, you should have a follow-up message ready to go out immediately. However, in addition to a basic follow-up message, starting a two-way conversation that invites engagement builds a closer relationship between your brand and the consumer.

Asking for feedback on products or services does two key things; customers feel that your business values their opinions and you can gain data onto what customers like, dislike, and feel could be improved. This connection will draw customers into wanting to engage with your business further, creating the sense that they have a personal stake in it.

2. Sales trigger
When a consumer makes a purchase from you, your business should automatically send a follow-up message. This should thank the customer for their purchase but can also be an opportunity to sell other items. A great way to bring customers back is to include a discount code to boost conversions.

Your automated message triggered by a purchase could say something simple but engaging, such as ‘Since you loved [item purchased], we thought you’d love [insert a related item] too! Enjoy a [percentage] discount for this purchase as a thanks for shopping with us’. Include some details about why the customer would like the suggested product and a link where they can purchase it.

3. Form submission
Every time a visitor to your business’s website has to fill in a form – contact forms, subscription, a form to download resources, and so forth – you should have a marketing email queued to go out immediately once you receive the form. A follow-up encourages people to come back to your business again and again. Make sure you’re using a form tool that integrates with email marketing software. The whole process should be seamlessly automated, so that your marketing manager can access reports to see what forms are working and how they can be improved.

4. Abandoned cart
When a customer doesn’t finish a purchase, it’s highly likely that a problem stopped them. The business will want to find out what the problem is as soon as possible so that other customers don’t abandon their carts for the same reason. If a customer leaves their shopping cart 1u colocation pricing with non-purchased goods, automatically send them a message asking what went wrong and gently reminding them about their cart. You could even send a discount code to encourage them to finish their purchase.

5. Thank you
Customers like to feel valued and to know that the businesses they support are human. Acknowledging your customers helps them to trust your brand and come back again and again. A simple and sincere message of thanks will make your customers feel valued.

Perfecting automated business email marketing will take time and effort, but will bring your business to the next level.

While email marketing is a key tool for an established business, its important to first make sure you have your email hosting set up to match your business domain name. Find out more about getting your personalised email address.