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What is digital marketing?

 Real Web Articles , Digital strategy digital campaigns , online promotion , web marketing

Have you decided to travel out for dinner but do not know where to go? does one want to vary mobile phones but don’t seem to be sure which model to choose? The answers to those questions you already know where to seek out them: the net.

Today, the purchasing decision-making process of consumers is influenced from the primary moments following the initial input from brand reputation, blogs, reviews, and online opinions. And this can be the explanation that leads the most effective companies to integrate web activities into their marketing strategies to travel hand in hand with the user of the digital age.

Digital Marketing refers to all or any those activities for promoting a brand and marketing products and services through one or more digital channels.

Integrating Digital Marketing will allow you to achieve a targeted target and you’ll interact with it at the instant of maximum reception, no matter the region during which you’re. you may be able to track and monitor your users’ actions in real time so on improve and optimize your marketing strategies day by day. How?

Starting from the foundations and setting a decent digital marketing strategy :

Study the audience, what they need and what they need;

Define your value proposition;

Establish the objectives to be achieved and define the company priorities;

Track the information sown by your users and committed to generating qualified and profiled contacts so as to best meet their needs;

Use the tools that best fit your needs.

Digital marketing strategy

But let’s go more specifically, what are the tools offered by the net that Digital Marketing uses?

Advertising (ADV)

With advertising, we visit all paid commercial promotion and / or sponsorship activities of a brand . particularly, you may hear about SEM and pay per click (PPC). this kind of activity will cause you to reach visibility immediately through online auctions for the various keywords that you simply attempt to use. The ADV are useful for you to compete with other online competitors thus increasing your chances of gaining visibility. If used correctly, they’re going to produce a return on your investment (ROI), thus generating profit for the corporate.

SEO and User Experience (UX)

Search Engine Optimization includes those activities that optimize the performance of your site in terms of organic visibility and positioning for search engines . Google, Bing and therefore the other search engines reward sites with the most effective content and a design that’s easy to navigate for users. Make your site easy to seek out, clear, beautiful and usable:

Make the location structure intuitive;

optimize it for mobile devices;

boosts its performance;

offer a lovely design;

offer relevant content that responds clearly and comprehensively to specific keywords.

This way you may have more chances to come up with qualified traffic.

Digital Marketing, what it really is today and why it is the key to the growth of companies

The true meaning of digital marketing lies in the joint use of all available online tools, in the omnichannel approach, in new technologies and in the analysis of customer data. The digital transformation is above all organizational: this is how CMO can orient the company to the customer and obtain successful results 23 Sep 2019 Manuela Gianni.

 It is a simplistic and outdated vision. Without necessarily acquiring the most sophisticated technologies available on the market, each company can derive many advantages from Digital Marketing , which is truly essential for growth, because the purchase paths (customer journeys) are now largely on the Internet, and this it happens in every market, consumer or business-to-business (B2B) . Marketing has become a fundamental building block for digital transformation, the main tool for increasing online salesand also in the store, as well as to increase brand awareness . It is important to clarify what it is. Topic index What is Digital Marketing and why it is important The 5 pillars for doing Digital Marketing The goals of Digital Marketing: customer experience and CRM The 4 phases of Digital Marketing The Chief Marketing Officer is responsible for growth What is Digital Marketing and why it is important.

 How to do it concretely? We have to manage the company’s online presence through various online channels, or websites, mobile app and social media, and use of online communication techniques such as search engines, social media marketing , the digital advertising(or online advertising, Internet advertising), e-mail marketing and partnerships with other sites. The goal is to acquire new customers and provide better services to current ones, expanding and strengthening relationships, through CRM (customer relationship management) and marketing automation . However, for digital marketing to be successful, it is necessary to integrate these online activities with those carried out on more traditional media, such as print media, TV, direct mail, in a multi-channel communication perspective.

In creating a marketing plan, however, it is necessary to establish what is useful to measure, without getting lost in the sea of ​​data, and to implement improvement actions by constantly monitoring the results achieved. POINT OF VIEW: IMPRESOFT WHITE PAPER Find out how to improve marketing processes in 5 steps! events DOWNLOAD THE WHITE PAPER The 5 pillars for doing Digital Marketing Ultimately, digital marketing consists in creating effective relationships between consumers and companies, not only to reach and convince them but also to listen and learn from them, responding to comments and requests. This occurs through different methods, which can be summarized in 5 key elements: 1 Digital device. To interact, users use smartphones, tablets, PCs, TVs, to access websites and apps 2 Digital platform. Most of the interactions take place via a browser or an app that can be reached from the most well-known platforms and services: Facebook and Instagram, Google and Youtube, Twitter and Linkedin. 3 Digital media. You can use different channels, company or paid, to reach and engage customers, with advertising, e-mails and messages, search engines and social networks.